Lecture at Bicocca – the University of Milan

Another Lecture for Event-able together with the University of Milan, this time within the Urban Marketing Class at Bicocca University, thanks to the professors Silvia Mugnano and Alessandra Terenzi.

We had the opportunity to discuss how the Covid-19 emergency impacts the Events business, the cities, and our life as we knew it. The adaptation and the temporary use of events venues was one of the k-solutions that helped during the pandemic to have a fast and effective answer to the high demand for spaces of care. Flexibility and re-use are becoming more and more fundamental in the strategy for the cities and their components